Effective or Irritating: The Use of Pop Windows

Effective or Irritating: The Use of Pop Windows in
Internet Marketing
Copyright © Dr Loot Gous
http://www.HomeWorkRiches.com

A few years ago, pop-up windows were all the rage in
Internet marketing. It seemed that every time one
opened a web page they would be bombarded with offers
for this or that. It had gotten to the point where
surfing the Internet was almost like playing a video
game; when the ads would pop-up one would try and
close them out before another one came. This is
precisely why we have seen the decline in the use of
pop-up windows on the Internet today; surfers simply
do not even look at the pop-ups anymore. They close
the windows out before even reading the ad. Very
often, a surfer will even leave your site if there are
too many pop-up ads. They simply do not want the
hassle of closing those windows while trying to obtain
the information that your site has to offer. This
information, while valuable, is not as valuable as the
surfers time. Studies have shown however, that even
with these set backs, pop-up windows are still an
effective method of Internet marketing.

Is there some way that pop-up windows can be less
irritating and still be effective? Yes! What if the
pop ad were seen upon exiting your site instead of
entering? This would allow the surfer to obtain the
information that they need from your site, feeling
that they were able to come and go quickly without
being hassled by other ads and offers all the while
making the surfer happy. You have left the surfer
with a positive attitude and therefore are more likely
to respond to the pop advertisement. This is being
accomplished more and more by using what is being
called pop-under windows. When the surfer comes to
your site, the ad is opened discretely behind the your
web page. Then, upon leaving your site, after
obtaining all the information that they need , will
see the ad and therefore be more likely to respond.
Since the surfer has the information, he has achieved
his objective and is now open to do other things;
ideally respond to the pop under advertisement.

Not all pop-windows are created equally. There are
some things that you can do to make your pop-windows,
whether pop-up or pop-under more effective. The
pop-window should be easy to “escape” from. If the
surfer does not want to see the add, but has a hard
time closing it out, they will likely become
frustrated and could leave your site all together.
You should either use a button to that will allow the
surfer to close the window or be sure that the “x” is
easily visible. Another good idea is to use a script
that utilizes cookies. Cookie will prevent
pop-windows from overloading the surfer since you can
decide the frequency of the pop-windows, rather than
each time a page is opened. Also be sure that there
is no more than one pop-window per page.

When creating a pop-window, you will be asked to fill
out a short information form, select the length of
cookies, and choose the layout of the pop-window.
When choosing the design of the pop-window, you can
increase the effectiveness by creating a large
headline that includes benefits that will be most
appealing to the customer. You should also consider
using incentives and lastly do not ask the customer to
read a long and drawn out advertisement. Keep the
message simple yet powerful and your pop-ads will be
sure to generate profits for your site.

About the author:
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To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.HomeWorkRiches.com
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Do you have what it takes to be an e-entrepreneur?

Do you have what it takes to be an e-entrepreneur?
Copyright © Stone Evans, The Home Biz Guy
Author of "Dotcomology - The Science of Making Money Online"

These days, it seems like everyone wants to work
from home and make money on the Internet. But
before you even turn on your computer, the first
question you have to ask yourself is whether
you’re cut out for this kind of work.

The fact is, building a home-based business isn’t
for everyone. Some people like the commute. They
really do enjoy having a boss who tells them what
to do, and they like the routine of working
nine-to-five for an ordinary salary that can
barely pay the mortgage. Personally, I think
they’re nuts.

More reasonably, there are people who are
concerned about the risk of starting up their own
business. They’re not sure it’s worth the
investment of time and money, and they’re scared
of the responsibility that comes with running
their own company. They wonder if there is
another way to escape the rat race.

I’m sure there is. You could win the lottery or
wait for your Aunt Sue to keel over and leave you
her condo. Or maybe you could sit down with a pen
and paper and draw the blueprint for "The Next
Big Thing". Anything can happen... Right?

For me, what happened was creating a successful,
self-running Internet marketing system. It didn’t
happen without effort. It didn’t happen without
at least some initial investment of both time and
money and, of course, it doesn’t happen now
without me making sure that the taxes are filed
and the paperwork is done. But it happened.

I’m my own boss. I work from home according to my
own schedule and I get to pocket all the cash my
business makes. If you’re prepared to give an
e-business the time, the work and the money it
needs to get started and get growing, it can
happen for you too.

Article excerpted from "Dotcomology":
Don't Pay A Dime For Any Ebook, Marketing
Course, Software Program Or Anything Else Until
You've Read This Groundbreaking Document...
Click Here to Discover "Dotcomology" Now!

Getting Started: Creating a Business Plan

Getting Started: Creating a Business Plan
Copyright © Dr Loot Gous
http://www.HomeWorkRiches.com

You're excited. You have a great idea for a profitable
online business. Maybe it is an original idea that has
not been marketed online before. Maybe you have come
up with a new spin on the ordinary. Whatever it is
that has influenced you to start your online business,
be sure that you have a plan before you begin. This is
not the time to “pick it up as you go”. These are some
basic things that should be included in your business
plan.

The business summary should give a brief description
of the entire business and is an integral part of the
overall business plan. After you have completed the
business summary you should begin to list the
objectives or the goals that you want to accomplish
through the business. Next and perhaps most
importantly, you should develop your marketing plan.
The marketing plan will address all the specifics of
the business. When developing the marketing strategy
you should consider the following:

The target market. The target market is the customers
that you expect to see visiting your site. For example
will your product be more appealing to college
students or those who are in retirement?

Consider the competition for your product when
determining the marketing strategy. Choose a product
that will be seen as unique and useful. Visit sites
that are offering the same or similar products. Find
out the cost, and how they are marketing their
product. Finds out the pros and cons of their business
and try to improve your product based on their flaws.

Research the various methods for advertising online.
You should become educated about search engines and
how they work since each one is different. Also be
sure that you know how to submit your site to search
engines. You should be prepared to spend a small
amount of money on advertising, but the profits that
you will gain from the advertisements will prove to be
money well spent.

Think about pricing. Again, look at the competition
and see what similar products are selling for. Pricing
can play a big role in the success of your product
since selling a product well below the average price
may lead customer to think that there is a problem
with the product or that it is not of the best
quality. However, pricing items too high could also
deter customers.

Determine the shipping method. Be sure that you know
how products will be shipped so that you can have
shipping details clearly posted on your site. If you
are shipping things of great value, you should
consider providing shipping insurance. Also think
about shipping outside the country that you live in.

Think about the different methods of payment that you
will accept. If your business does not accept credit
cards, you should be ready to give up half if not more
of your sales. If you decide to accept credit cards
will you use a merchant account or will you use a
third party credit card processing center? Both will
help you get started and the third party processing
center will handle all of the business so you don’’t
have to. You should decide which you will use and also
if you will accept checks or money orders. It is
essential to have a secure server when taking credit
cards.

These few things will help your online business to
become a great success and also provide you with peace
of mind knowing that you have thoroughly thought about
and planned for the opening of your online business.

About the Author:
-----------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.HomeWorkRiches.com